As we wrap up 2024, TikTok emerged as a transformative platform for creators, shaping South Africa's economic, social, and cultural landscape. This year, TikTok became a powerful stage for celebrating South African culture, fostering connections, and driving entrepreneurial success. From inspiring civic engagement to promoting local businesses, TikTok has become an integral part of South Africa's storytelling.&nbsp;

Let’s dive into the Year on TikTok and relive the moments, creators, and businesses that made 2024 unforgettable.

TikTok is where everyday heroes shine—and South Africans certainly make us believe in the extraordinary. From myth-busting doctors to culinary storytellers, here are the creators who kept us informed, inspired, and entertained:

<b>Turning the Spotlight on African Excellence</b>

TikTok celebrated the excellence of African creatives in 2024, turning local talent into global sensations:

It’s not just for creators; it’s also a game-changer for small businesses. By connecting their businesses with the right people, countless South African entrepreneurs turned their creative ideas into thriving ventures, proving that a little creativity goes a long way.

<b>Movements That Brought Us Together</b>

TikTok celebrated the power of community in 2024, from major sporting events like #AFCON2023 to Africa Month (#KnowAfrica), which saw the community unite to share Africa’s rich culture. Campaigns like #TikTokforGood inspired thousands of posts championing causes from climate action to digital rights.

In 2024 TikTok reimagined the way we experience sports - redefining how fans connect and engage with their favourite athletes, teams and leagues while also providing a forum for underrepresented voices. Broadcasters harnessed TikTok's power to reach wider audiences with innovative content that resonated globally. There was a 350% increase in <a href="https://www.tiktok.com/tag/sportsontiktok">#SportsOnTikTok</a> posts compared to last year, a testament to TikTok's undeniable impact on the broader sports industry.&nbsp;

These creators used their platforms to build connections, inspire fans, and grow a sense of camaraderie within the sporting world.

From sparking creativity to driving cultural and economic growth, TikTok’s role in South Africa during 2024 was nothing short of massive. Whether you joined to learn, laugh, or leave an impact, TikTok proved that it’s much more than an app—it’s a community that empowers us all to dream bigger, dance harder, and make a difference.

"Throughout 2024, TikTok continued to redefine how we discover, create, and connect through the shared language of video. From small businesses launching global brands to creators and artists at the forefront of cultural movements, TikTok is a catalyst for economic growth, cultural trends, and social impact. We celebrate our South African and wider Southern Africa community who have inspired and entertained us this year, as we remain committed to nurturing a positive and inclusive environment where everyone can bring joy, have a unique voice, and a chance to shine," said Boniswa Sidwaba, Head of Content Operations, Sub-Saharan Africa, TikTok.&nbsp;

As we close this remarkable year, we invite everyone to keep sharing, and keep building these incredible communities together. Let’s see where TikTok takes us next.

Year on TikTok 2024 is based on research comprising in-app and third-party insights focused on TikTok's social, economic, and cultural impact, conducted from January to November 2024.

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo. <a href="http://www.tiktok.com/">www.tiktok.com</a>.

Join the TikTok global community by simply downloading the app for free via the <a href="https://apps.apple.com/app/id835599320">Apple App Store</a> and <a href="https://play.google.com/store/apps/details?id=com.zhiliaoapp.musically">Google Play</a>&nbsp;

Year-end report celebrates the year's most memorable trends, moments, and creators in South Africa and around the world, with their meaningful impact on and beyond the platform

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